ABOUT “MAGNIFICO”
Magnifico Food brings high quality, authentic Italian products to American kitchens. Through its innovative contents it appeals to a wide span of generations. In fact, millennials and their grandparents alike may enjoy these fun and delicious products! Italy Out of the Box is Magnifico Food’s payoff, its dual meaning communicates the creativity in promoting Made in Italy foods, as well as the fact that customers unbox Italian delicacies.
This 90″ commercial was used to promote the platform on the company’s social media. The comic interaction between an Italian nonna and her goofy grandson targets anyone who wants to cook truly Italian foods but is in need of guidance.